Social Media Strategist (Communications)
Louisville, KY, United States of America


The national offices of the Presbyterian Church (U.S.A.), based in Louisville, Kentucky, serve and work with mid-councils, congregations, and partner organizations to carry forth the mission of Jesus Christ in the  World.  The work at the Presbyterian Center is carried out by approximately 400 staff members in several national entities: Office of the General Assembly, Presbyterian Investment and Loan, Presbyterian Mission Agency, Presbyterian Publishing Corporation, Presbyterian Women and the Administrative Services Group.

Position Purpose: Under the supervision of the Sr. Director of Mission Communications, the Social Media Strategist creates and implements a strategic communications plan for social media to raise awareness of the Presbyterian Mission Agency (PMA) and its work.

Job Skills / Requirements

  1. Annually developing a strategic social media communications plan for PMA.
  2. To better serve our churches and presbyteries, this individual represents the PC(USA) national office leading workshops on social media across the country.
  3. Serves as an adviser for 9,000 churches on social media strategy and best practices (when requested).
  4. Plays a key role in crisis communications teams in developing and distributing urgent messages via social media.
  5. This person updates and maintains the national PC(USA) social media channels daily.
  6. Develops, implements, and measures national social media campaigns to increase awareness and/or funding.
  7. Creates and manages social media advertisements for national campaigns and events.
  8. Coordinates live social media coverage for national conferences and events.
  9. Positions the PC(USA) to engage in relevant social media practices (that are constantly changing in the industry) by researching and staying up to date with the latest social media and digital marketing trends on a weekly basis.
  10. Develops and maintains a PC(USA) social media editorial calendar in collaboration with all 6 agencies of the Church.
  11. Analyzes social media performance and interpret analytics into an action plan.

Essential Position Requirements:


·  Bachelor's degree, preferably in marketing, public relations, communications, or related field.


·        Minimum 3 years of experience in social media strategy, story development.

Required Skills

·        Demonstrated experience in social media strategy.

·        Experience with native and third-party social media management and analytic platforms, such as Hootsuite or Sprout Social.

·        Demonstrated expertise in social media analytics and ability to generate reports for lay people.

·        Knowledge of social media policies and terms of service for all major platforms (Facebook, Twitter, and Instagram.

·        Strong attention to detail and ability to self-start and manage own projects.

·        Proven success in developing and leading social media campaigns.

·        Strong strategic communication and presentation skills.

·        Customer service skills, providing a timely and professional response to online comments.

·        Familiarity or strong desire to learn about the Presbyterian Church, its ethos, and polity.

·        Requires the ability to work evening/weekend hours on occasion and to support events/programs.


Helpful Skills

·        Knowledge of social media analytics and interpretation

·        Fluency in languages other than English are encouraged to apply 

Required Competencies

·        Strong time management and organizational skills

·        Ability to handle multiple projects and follow them through to completion, in a timely manner.

·        Accountability.

·        Ability to produce clear, concise materials on tight deadlines

·        Strong collaborative spirit and ability to work well with others

·        Experience working well with people and communicating interculturally with individuals from different racial and ethnic backgrounds.

·        Ability to handle conflict professionally in a constructive and positive manner.

Physical Requirements

·        Requires the ability to travel

·        Requires the ability to sit for long periods of time

·        Requires the ability to work evening/weekend hours on occasion and to support events/programs.

·        Requires the ability to see, hear, speak, type, write, and move from one location to another while performing tasks.



Additional Information / Benefits

We believe a balanced life, with time for work, leisure, and spiritual nurture, makes us healthier and more productive colleagues at the Presbyterian Center.

The Presbyterian Church (U.S.A.) offers a competitive benefits package for eligible employees including Medical, Dental, Pension Plan, Short-Term and Long-Term Disability, Employee Assistance Program (EAP), Flexible Spending accounts, 403(b) Retirement Savings Plan, Vacation Days, Sick Days, and Paid Holidays.

The Presbyterian Church (U.S.A.) is an Equal Opportunity Employer.

Candidates from Presbyterian communities in the global south and other historic Presbyterian Communities of Color, preferably with theological training and fluency in languages other than English, are encouraged to apply. Individuals living with disabilities encouraged to apply.

This job reports to the Senior Director, Communications

This is a Full-Time position 1st Shift.

Number of Openings for this position: 1